Free Exhibitor Promotional Opportunities
New FREE Exhibitor Invites Program
The OFC/NFOEC Exhibitor Invites Program allows you to send a nicely-designed html email campaign of up to three different emails to all of your customers and prospects, letting them know what you’ll be doing at the show, and offering them free registration to the show. It’s super-fast, super-easy, and there is absolutely no charge for you to use this tool! It will only take you 20-30 minutes, and you’ll have a complete pre-show marketing campaign, ready to go!
Invite your customers to register for a FREE Exhibits Pass Plus, which will enable them to visit you in your booth--and also attend the plenary session, Market Watch, Service Provider Summit, and other show floor events and activities. Drive business to your booth, and provide a valuable service to your customers! Information will be sent to you later this year.
OFC/NFOEC Logos and Web Banners
Begin promoting your participation in OFC/NFOEC immediately by displaying a show logo or banner ad on your web site or other marketing materials. A variety of logos and banners are available only to exhibiting companies. Email exhibits@ofcconference.org for more information.
PR Opportunities
The OFC/NFOEC management team provides an array of complimentary promotional services as part of its exhibitor PR program. Make the most of your company's participation in the conference by taking advantage of these highly effective, free opportunities.
All exhibiting companies are encouraged to participate! Contact the OFC/NFOEC Public Relations Team now and they will help you identify ways to put your company in the spotlight before, during and after the conference.
Be sure to register your company’s PR contact to ensure that your company doesn’t miss out on any information and new programs. In addition to the below listed services, the PR Team provides ongoing newsletters packed full of valuable information leading up to and during OFC/NFOEC. To make sure your company stays apprised and takes full advantage of the FREE Exhibitor PR Program, please complete the PR Contact Registration Form online.
Listed below are some of the free PR services available to every OFC/NFOEC exhibiting company.
Press Releases and White Papers
Capture the interest of OFC/NFOEC press and analyst participants along with thousands of attendees/Web site visitors by posting your company's press releases and white papers on http://www.ofcnfoec.org/ in advance of the conference. To submit press releases, go to: www.ofcnfoec.org/pressreleases/pr_submit.aspx. To submit white papers, please e-mail the white paper as a PDF to: keira@wilkinsonshein.com.
On-Site Press Briefings and Conferences
Be sure to get your new product launch or corporate announcement in the news by holding a press briefing or conducting a press conference at OFC/NFOEC. We offer free rooms and equipment for press conferences, as well as rooms to hold press briefings. Reserve your company's free press conference time slot, room and equipment in advance, so that media and analyst attendees can plan to cover your announcement. Exhibitors can also book free rooms to hold private briefings (as available). To arrange your press conference or to book a briefing room, contact the OFC/NFOEC PR Team or fill out the press event registration form at: http://www.ofcnfoec.org/media_center/RoomRequest.aspx.
Virtual Press Office/Business Wire Partnership
As an added benefit, OFC/NFOEC has partnered with Virtual Press Office (VPO) and Business Wire to provide online press kit posting and wire distribution services for exhibitors (for a nominal fee). The VPO service allows you not only to post complete press kits, with images, graphics, logos, etc., but also will further your reach by proactively distributing your materials to target conference media and providing reports on exactly who has downloaded your information. Business Wire will make your releases available to an enormous audience of reporters who check the stories distributed over the wire for leads. For more information on these services, please contact Chris Kendrick with VPO at +1 973.783.7787 or chris@virtualpressoffice.com and Leon Harbar with Business Wire at 800.237.8212 or tradeshow@businesswire.com.
Press Guide
Provide contact information for your PR representative to be distributed in an online and printed press guide to registered media and analysts. This will enable media to reach you more easily, and will facilitate additional interviews for your company. To participate, fill out the online PR Contact Registration Form.
First News Program
Participate in the First News program – your opportunity to give press and analysts advance information on your corporate announcements leading up to and during the show. In addition to sending just the news, OFC/NFOEC has partnered with leading technology analysts to review your announcements and provide members of the press with an actual analysis of the industry trends and technologies that will be debuted during the conference. The PR Team will then distribute First News to press and analysts to use while writing their pre-show coverage and analysis.
Appropriate news includes company, customer and partner announcements; new product announcements; product enhancements; research initiatives, etc. Touch base with the PR Team for more information on this important opportunity.
Pre-Registered Press and Analyst List
Contact your target reporters and analysts. The OFC/NFOEC 2008 pre-registered press and analyst list will be available to all exhibitors in February 2010. Registered PR contacts of exhibiting companies (to register visit http://www.ofcnfoec.org/media_center/PRform) will receive the list via e-mail at that time.
PR Toolkit
Use this guide to tailor your communications program for OFC/NFOEC. The PR Toolkit features key contacts, deadlines and publicity opportunities available for exhibitors, as well as public relations tips, such as how to write effective news releases. The Toolkit was included as part of your exhibitor manual. You can also request a copy by contacting the PR Team.
Please don’t hesitate to contact the OFC/NFOEC PR Team at any point in preparing for the conference. Also, watch for emails from the PR Team announcing new opportunities for 2010! We look forward to working with you in the coming months.